• In the world of B2B, content is king

• A year of experimentation and agility

• Consumer expectations outpace corporate innovations

• Evolving role for email as marketers seek to engage with millennials

• Technology brings efficiency and immediacy to display advertising

• Marketers fit for the future need to find the balance between extremes

• Companies focus on harmonising cross-channel messaging and experience

• Mobile has won… the time for procrastination is over

• Content, mobile and social will become business as usual

Findings include:
• A fifth (20%) of client-side survey respondents say that customer experience is the single most exciting opportunity for 2014, ahead of mobile (18%) and content marketing (15%).

• 'Targeting and personalisation' is seen by B2C respondents as the top digital-related priority for the year ahead, followed by conversion rate optimisation and then social media engagement.

• Almost two-thirds of company respondents (64%) have a strong appetite for digital experimentation (up by 3% compared to last year).

• 62% of company respondents now believe that ‘understanding how mobile users research and buy products’ is very important for their digital marketing over the next few years, up from 56% last year and 47% in 2012.

• Only 23% of company respondents believe they have the marketing technology they need to succeed.

• Just under a quarter of respondents (23%) indicate that their marketing teams lack creative and storytelling skills.

Download the complementary full report here:
http://adobe.ly/DigitalTrends2014

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