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Reshared post from +Romain Pittet

Une excellente métaphore… qui devrait aussi fonctionner avec des adultes 😉

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Landor Associates – Branding explained to a child: What is a brand?
If you can’t explain it to a six-year-old, you don’t understand it yourself. –Albert Einstein. Recently my son asked me: “Daddy, what do you do at your job?” Exhausted after an intense day, I’m tempted to give an easy answer such as, “I work in a place that draws things on the products people …

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