Excellent article sur les nouvelles conditions générales de Google relative à la possibilité d'utiliser votre profil dans des recommandations…

1.
Ça existe depuis longtemps avec le +1 sauf que là il y aura votre avis, donc un commentaire que vous avez rédigé… Mais que vaut-il si il n'est pas partagé et public ?

2.
Votre profil n'apparaîtra uniquement aux personnes qui se trouvent dans vos cercles, c'est donc plus une recommandation qu'une "publicité"

Dans cet article +Mike Elgan reprend et compare avec les utilisations publicitaires de Facebook, un bon récap !!

#digital #advert #privacy #f #marketing

Reshared post from +Mike Elgan

Why you might want your face on Google's ads.

Everybody is outraged — OUTRAGED! — that Google will soon start using their names and faces in advertising: http://goo.gl/j4Ydrz

The pundits are screaming bloody murder over the move, suggesting that Google is now as bad as Facebook. The more constructive critics are scrambling to give instructions for opting out.

But all this gnashing of teeth and ripping of hair over Google’s new social ad policy is misguided, in my opinion. I’ll tell you why Google’s new “shared endorsements” is probably a good thing, but also how it could turn out to suck.

http://www.cultofandroid.com/43112/why-you-might-want-your-face-in-googles-ads/

Why you might want your face on Google’s ads.

Everybody is outraged — OUTRAGED! — that Google will soon start using their names and faces in advertising: http://goo.gl/j4Ydrz

The pundits are screaming bloody murder over the move, suggesting that Google is now as bad as Facebook. The more constructive critics are scrambling to give instructions for opting out.

But all this gnashing of teeth and ripping of hair over Google’s new social ad policy is misguided, in my opinion. I’ll tell you why Google’s new “shared endorsements” is probably a good thing, but also how it could turn out to suck.

http://www.cultofandroid.com/43112/why-you-might-want-your-face-in-googles-ads/

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