Over 70% of the traffic you earn for any given page will come from keywords you didn't try to optimize for
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Keywords to Concepts: The Lazy Web Marketer’s Guide to Smart Keyword Research
Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth.
The trick today is turning those keywords into concepts.
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